INCREASE PROFIT BY 30%
"Effectively Managing Your Brand, Categories & Inventory based on Your Customer and Market”
Results That Pay Off Instantly – Practical, Applicable, Actionable
RETAIL BRAND, CATEGORY MANAGEMENT & INVENTORY CONTROL WORKSHOP
FACE TO FACE WORKSHOP
RETAIL ONLINE & OFFLINE BUSINESS OWNERS
*SUITABLE FOR
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Product Development Managers
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General Managers
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Brand Managers
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Marketing Research Managers
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Marketing Managers
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Product Managers
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Inventory Control Managers
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Category Managers
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Buyers, Purchasers
COURSE OVERVIEW
This comprehensive three-day workshop dives into the key areas of retail brand management, category management, and inventory control while integrating the transformative elements of data analytics. Participants will gain insights into leveraging technologies and strategies to optimize their retail operations and drive business growth.
DELIVERY METHOD
A highly interactive learning session with trainer/speaker-led facilitation, Q&As, quick polls/surveys, self-assessment, and hands-on and participant feedback on learning outcome achievement.
This workshop teaches proper management of inventory & category through the most modern techniques, which will result in higher sales, margins, and profitability while delivering high customer satisfaction.
8 REASONS
Why you should attend..?
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Practical, applicable and actionable content delivered by top experts in Retail Merchandising Management to drive your sales, productivity and profitability. Proven to increase those metrics by double digits.
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Positions you as an expert.
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Improves your standing as a Retail Leader
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Value: Apart from acquiring complete knowledge, participants will enjoy a 30-Day unlimited Q&A through email after the workshop (A $1,000 value by itself).
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Guarantee: If you feel that for whatever reason this workshop is not suitable to your needs by the end of the first morning, we will refund your registration fee right on the spot.
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ROI: Return on investment can be as high as 1,000 times the registration fee based on your company revenues and how many techniques, ideas and methods from the workshop you implemented.
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Creates a “larger picture” mentality.
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3 days that will produce a lifetime of results.
COURSE SUMMARY
DAY 1: RETAIL BRAND MANAGEMENT
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Unleashing the Power of Brands: From Product to Resonance and Beyond.
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The Essence of Brands: 12 Consumer Values, Strategic Management, and Resonance in Action.
DAY 2: CATEGORY MANAGEMENT
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Unlocking the Potential of Categories: Navigating the 8 Stages, ROI-driven Business Cases, and Customer Relationship Integration.
DAY 3: INVENTORY CONTROL
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Unlocking the Potential of Categories: Navigating the 8 Stages, ROI-driven Business Cases, and Customer Unlocking Retail Success: From Purchase Frequency to Inventory Optimization, A Comprehensive Guide.
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Mastering Retail Excellence: Strategies for Growth, Efficiency, and Customer SatisfactionIntegration.
6 LEARNING OUTCOMES
At the end of this 3 days workshop, participants will able to :
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Have a deeper understanding of how to revolutionize your promotions management efforts and drive better results for your business.
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Have a deeper understanding of how to revolutionize your promotions management efforts and drive better results for your business.
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Know how to drive growth and customer satisfaction through more effective category management.
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Have a deeper understanding of the power and potential of technology in the retail industry and the skills and tools to begin designing and implementing your own solutions.
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Have a sense of the latest trends and best practices in retail, and how to stay ahead of the curve in this rapidly evolving field.
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Learn how to create a Category Business Plan to effectively address and deliver customer requirements and needs.
WORKSHOP
DETAILS
DAY 1: RETAIL BRAND MANAGEMENT - The Art of Branding
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Brand & the Customer
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Product vs. Brand
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Building a Successful Brand
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12 Consumer Values
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Strategic Brand Management Process
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Brand Resonance
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Brand Value Chain
DAY 2: CATEGORY MANAGEMENT
Category Management Fundamentals
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8 Stages of Category Management Process
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Developing a Business Case with High ROI
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Category Growth & Efficiency Drivers
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Utilization of Consumer Decision Trees in Category Development
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Cross Category Analysis
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Integration of Customer Relationship Management with Category Management
Category Analytics:
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Validation of Hypotheses: Retail Brand/Consumer-ShopperSupply Perspectives
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Data Sources
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Construction of Balanced Score Card for the Category
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How to Develop Category Insights in Limited Data Environments
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A Review of Leading Category Management Technologies
DAY 3: INVENTORY CONTROL - Category Strategies & Tactics
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Maximizing Frequency of Purchase
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Shopper and Consumer Education-Awareness-Persuasion
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Price Optimization to Deliver Maximum Gross Margins
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Assortment Planning for Top Profit
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Effective Space Planning, Shelf Presentation and Use of Planograms
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Winning Promotions to Maximize Sales and Inventory Turns
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Drivers of Store Execution Excellence
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How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan
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How to Determine the Optimum Inventory Levels
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Customizing Categories according to Customer Segmentation
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Utilizing Technology to Increase the Number and Accuracy of Physical Inventory Counts
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Procedure for Accurate Shipping and Receiving
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Methods for Reducing or Eliminating Aged and Dead Inventory
CONSULTANT:
MR.JASON TEH
CERTIFIED PROFESSIONAL BUSINESS COACH
Jason Teh has been infinitely passionate about all things entrepreneurship for as long as he can remember. Currently based in Kuala Lumpur, he provides business coaching and mentorship to countless big and small companies. Jason also serves as the proud Founder of ARM Retail Capital Sdn Bhd, RetailCOACH, and RHR AGENCY.
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Certified Professional Coach – Trained by ICF USA
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AUST CERT IV in Training & Assessment
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Certified Trainer for PSMB/HRDCorp
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15 Years in Coaching & Consulting since 2008
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22 Years with SMEs & Retail Management
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Over 1000 people Trained from RetailSEMINAR since 2014
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Asia 1st Coaching & Consulting Firm focused on Retail Management
CONSULTANT:
MR.MATT PARMAKS
BACHELOR AND MASTER OF SCIENCE DEGREES
Matt joined Sony as a sales representative and played an important role in the development of Sony’s retail division at increasingly more responsible managerial positions. After leaving Sony, he worked in Information Technology System Integration companies such as The Praxium Group, Bell and Generation5, specializing in retail infrastructure systems as Regional Manager and Vice President of Sales and Marketing. After a considerable stint in the Retail Business Intelligence area, he joined DMSRetail Inc. as Senior Consultant and EVP.
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Author of numerous books and articles on Retail Performance & Managerial Productivity
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Manage over 750 million of revenue and over 1000 salespeople as SONY National Sales Manager.
Bachalor and Master of Science degrees in Engineering from University of Birmingham in the UK
Retail Inventory Management
Testimonial in Dubai
Organizers
6BIZ SDN BHD D-01-01, Menara Mitraland, Jalan PJU 5/1, Kota Damansara, 47810 Petaling Jaya, Selangor
