RETAIL GLOBAL WORKSHOP
“How to Increase Profits 30% by Effectively Managing Your Brand, Categories & Inventory based on Your Customer and Market”
Results That Pay Off Instantly – Practical, Applicable, Actionable
Date: 25,26 & 27 July 2023
Time: 10am - 6pm
Venue: 5 Stars Hotel Putrajaya, Malaysia
1st time in Malaysia
Category Management
Category management does more than contribute to the success of a retail organization.
It is an essential component. In fact, it is difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides.
Expertise in Category Management is certainly a competitive advantage.
Category Management Benefits:
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Better In-Stock Rates: 2 – 8%
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Lower Inventory Levels: 10 – 40%
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Higher Sales: 5 – 20%
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Lower Logistics Costs: 3 – 4%
Retail Trends Driving Category Management Practice:
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Changes in Customer Behavior
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Economic Environment
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Higher Efficiency Requirements
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Strong Competition
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Advances in Information Technology, specifically, Artificial Intelligence
Retail Inventory Management
Testimonial in Dubai
Program Outline
Day 1
The Art of Branding
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Brand & the Customer
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Product vs. Brand
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Building a Successful Brand
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12 Consumer Values
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Strategic Brand Management Process
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Brand Resonance
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Brand Value Chain
Category Management Fundamentals:
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8 Stages of Category Management Process
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Developing a Business Case with High ROI
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Category Growth & Efficiency Drivers
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Utilization of Consumer Decision Trees in Category Development
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Cross Category Analysis
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Integration of Customer Relationship Management with Category Management
Category Analytics:
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Validation of Hypotheses: Retail-Brand/Consumer-Shopper-Supply Perspectives
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Data Sources
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Construction of Balanced Score Card for the Category
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How to Develop Category Insights in Limited Data Environments
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A Review of Leading Category Management Technologies
Day 2
Category Strategies & Tactics:
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Maximizing Frequency of Purchase
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Shopper and Consumer Education-Awareness-Persuasion
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Price Optimization to Deliver Maximum Gross Margins
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Assortment Planning for Top Profit
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Effective Space Planning, Shelf Presentation and Use of Planograms
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Winning Promotions to Maximize Sales and Inventory Turns
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Drivers of Store Execution Excellence
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How to Re-build/Adjust Tactics at Store Level after Implementation of the Category Plan
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How to Determine the Optimum Inventory Levels
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Customizing Categories according to Customer Segmentation
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Utilizing Technology to Increase the Number and Accuracy of Physical Inventory Counts
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Procedure for Accurate Shipping and Receiving
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Methods for Reducing or Eliminating Aged and Dead Inventory
Day 3
Who Should Attend:
This workshop is suited to
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Category Managers,
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Buyers,
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Brand Managers,
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Marketing Managers,
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Product Managers,
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Product Development Managers,
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Marketing Research Managers,
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Inventory Control Managers as well as anyone who is responsible for inventory control.
Entire marketing and product team participation is encouraged.
Why You Should Attend:
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Practical, applicable and actionable content delivered by top experts in Retail Merchandising Management to drive your sales, productivity and profitability. Proven to increase those metrics by double digits. Check out the testimonials.
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Value: Apart from acquiring complete knowledge, participants will enjoy a 30-Day unlimited Q&A through email after the workshop (A $1,000 value by itself)
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ROI: Return on investment can be as high as 1,000 times the registration fee based on your company revenues and how many techniques, ideas and methods from the workshop you implemented
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Positions you as an expert .
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Creates a “larger picture” mentality.
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Improves your standing as a Retail Leader.
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Two days that will produce a lifetime of results.
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Guarantee: If you feel that for whatever reason this workshop is not suitable to your needs by the end of the first morning, we will refund your registration fee right on the spot.
What is Included & Program Features:
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Participant Exercises
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Reading Suggestions
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Certificate of Achievement
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Presentations, practical exercises and case studies
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Continental breakfast
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Full lunch
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All-day refreshments
